Making the jump from grown-up rock to children’s music is all the rage now, but Farmer Jason — a.k.a. Jason Ringenberg, the erstwhile leader of Jason & the Scorchers — has been doing it longer than most; he made his first foray into the kid-pop market in 2003 with A Day at the Farm with Farmer Jason, and since then, he’s divided his time between post-Scorchers solo records (such as 2004’s Empire Builders) and appearances as his agriculturally inclined alter ego, who has been rocking the junior set in concert and a local access PBS series, bits of which have been repurposed for his new DVD, It’s a…Farmer Jason!

Given its humble origins, the DVD is about as endearingly low-budget as you might expect, despite a NASCAR-type block of corporate logos emblazoned on the back of the case. Nothing too flashy, just Farmer Jason kicking it up with bunches of his little fans (as well as a handful of special guests, including Webb Wilder, Todd Snider, and ex-Scorcher Warner E. Hodges). For kids raised on overcaffienated Nickelodeon fare, I suppose It’s a…Farmer Jason! might seem a little too slow, but that speaks to a defect in current children’s programming trends, not a weakness in the DVD; Ringenberg is an enormously appealing host, and the songs — which include titles like “Punk Rock Skunk,” “Ode to a Toad,” “Potato Rap,” and “The Tractor Goes Chug Chug Chug” — are tons of instantly memorable fun. It’s simple, sweet, and positive — in other words, everything you want in entertainment for your young ones. Check out samples and buy the DVD (for the low, low price of $16.75) at Farmer Jason’s official site

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